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Win the Inside Game
How to Move from Surviving to Thriving, and FREE YOURSELF UP to PERFORM by Steve Magness
“Clarity doesn’t mean aiming or hoping for perfection. It means dealing with the messiness, seeing the imperfections, the tug of war of different motives, the contrasting pull for status and contentment.”
— Steve Magness, Win the Inside Game

What if the key to thriving isn’t pushing harder but thinking differently?
In Win the Inside Game, Steve Magness draws on his experience as an Olympic coach and outlines a framework to move from Surviving to Thriving.

SMARTEST TAKEAWAYS
Framework for Sustainable Excellence
1️⃣ Be—Clarity on Who You Are: Success starts with self-awareness. When you know your values and identity, you stop chasing what others expect and start living authentically.
2️⃣ Do—Clarity in Your Pursuits: Focus isn’t about doing more; it’s about doing what aligns with your purpose. By narrowing your efforts, you amplify your impact.
3️⃣ Belong—Clarity on Where and How You Fit In: True fulfillment comes from connection. Finding your community and embracing shared goals can transform how you approach challenges.
INSIGHTFUL EXAMPLE
Blowing the Whistle on Nike
Steve Magness starts his book by detailing a moment where he faced a huge moral decision — a singular decision that risked his livelihood, dream job, and career in a sport he loved.
Magness was a coach for the world’s premier professional running team, the Nike Oregon Project — a group created to make American talent more competitive with east Africans in long-distance running events.
While he eventually notified anti-doping authorities, he recounts that in this moment: “I was stuck. Incapable of seeing things clearly. Incapable of taking action that was both right and necessary. I defaulted to surviving, keeping myself afloat in the job I occupied. In other words: I choked.”
BOOK FACTS
Win the Inside Game
First Published: February 4, 2025
Print length: 320 pages
Listening length: 9:33
Ratings: 4.6 Amazon, 4.0 Goodreads
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