📫 Truth & Complexity – Weekend Words #029

Powerful reminders for a smarter weekend

April 05, 2025

You guessed it: two standout quotes from this week’s books!

“The truth may be stretched thin, but it never breaks, and it always surfaces above lies, as oil floats on water.”

— Miguel de Cervantes Saavedra, Don Quixote

“We eat as part of a set of interlinking, entangled arms races, competing for energy flowing between life forms. Like all arms races, this competition has generated complexity, and so everything about eating is complex.”

— Chris van Tulleken, Ultra-Processed People

That’s it.® was founded in 2012 by Dr. Lior Lewensztain to make healthy snacking simple. Inspired by the fact that most Americans don’t eat enough fruit, he created plant-based snacks with clean, minimal ingredients to help close the nutrition gap.

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