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The Paradox of Choice
Why More Is Less: How the Culture of Abundance Robs Us of Satisfaction by Barry Schwartz
What if having more options doesn't make us happier, but more anxious?
In The Paradox of Choice, Barry Schwartz argues that too many options can lead to decision paralysis, regret, and dissatisfaction.
Schwartz lays out strategies for making better choices and finding contentment in a world of overwhelming possibilities.
This book was hand-picked by our friend Kate Sotsenko—a former junior tennis player turned corporate leader, now a productivity and leadership coach, and the founder of TheGoodBusy.com.
Kate speaking at the Future of Work Conference in Bulgaria
Want to set better goals for 2025?
SMARTEST TAKEAWAYS
The Hidden Cost of Abundance
1️⃣ Maximizers vs. Satisficers: Schwartz categorizes decision-makers into two types. ‘Maximizers’, who obsess over perfect decisions and often end up paralyzed or unhappy, and ‘Satisficers,’ who aim for ‘good enough’ and feel content and in control.
2️⃣ The Paradox: More choices often result in worse outcomes, not better ones. Schwartz explains that while options create opportunities, they also heighten expectations and the fear of making the wrong decision.
3️⃣ The Happiness Shortcut: Simplify decision-making by embracing "good enough." Schwartz advises setting realistic standards and focusing on decisions that align with your values rather than striving for perfection.
4️⃣ The Role of Gratitude: Combat regret by practicing gratitude. Appreciating what you have instead of dwelling on what you could have chosen creates a sense of satisfaction and well-being.
INSIGHTFUL EXAMPLE
The Jam Study
Schwartz highlights a famous study where customers at a grocery store were more likely to make a purchase when presented with fewer jam options (6) versus a large assortment (24). While the larger display attracted more attention, it overwhelmed shoppers and led to fewer actual purchases. This real-world example shows how abundance can hinder decision-making.
A QUOTE TO REMEMBER
Choosing Our Story
“We are free to be the authors of our own lives, but we don't know exactly what kind of lives we want to write.”
BOOK FACTS
The Paradox of Choice
Publication date: May 17, 2016
Print length: 304 pages
Listening length: 7:02
Ratings: 4.3 Amazon, 3.8 Goodreads
WHY KATE SELECTED THE BOOK
Less is More!
“This is one of the most eye-opening books I’ve read. It shows how too many choices isn’t freedom, but a recipe for stress and frustration.
If you’ve ever felt overwhelmed by choices or are a perfectionist (like me), you need this book. It’ll help you simplify decisions, reduce anxiety, and reclaim your time and energy. You’ll see why making better choices starts with crystal-clear goals. (And why Steve Jobs wore the same outfit every day.)”
Kate is hosting a free 60-minute goal-setting workshop on December 11 and 12.
In the session, you’ll set crystal-clear goals for 2025 that let you breathe easier, create your version of balance, and be good busy. 🧘
Spots are limited, so don’t wait!
Reserve your seat today.
TED TALK
The Paradox of Choice
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WHAT’S MAKING US SMARTER
Top Picks for You
FREE Goal-Setting Workshop: On December 11-12, Kate Sotsenko is hosting a free 1-hour workshop to help you set effective 2025 goals. Grab your spot now!
The Good Busy Newsletter: Ready to break the endless cycle of meetings, emails, and deadlines? Every Monday, Kate Sotsenko shares one actionable strategy to free up 30% of time. Start transforming your schedule.
2025 Goal Planner: Achieve more in 2025. Set your goals, measure your progress, and track your daily tasks in one place. Get yours today.
The Art of Reading: Take the course and learn to master the Art of Reading. Get 40% off.
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