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Rethinking Work
Rethinking Work: Seismic Changes in the Where, When, and Why by Rishad Tobaccowala
What steps are you taking to prepare for the future of work?
In Rethinking Work: Seismic Changes in the Where, When, and Why, Rishad Tobaccowala explores how the nature of work is transforming at a breakneck pace and what it means for individuals and organizations. He sheds light on the evolving landscape of work and how we can embrace these changes thoughtfully.
(The official book release isn’t until February 4, 2025, but here’s an exclusive sneak peek just for you!)
SMARTEST TAKEAWAYS
Thriving in the New Era of Work
1️⃣ Redefining Work Boundaries: Tobaccowala emphasizes that the traditional boundaries of work have dissolved. Flexibility—both in location and hours—has become essential for adapting to modern work needs and improving both productivity and satisfaction.
2️⃣ The Importance of Meaning: As workplaces evolve, people are looking for more than just paychecks. Purpose and alignment with personal values have taken center stage, prompting a need for organizations to cultivate meaningful environments that support these aspirations.
3️⃣ Embracing Technology, Not Replacing Humanity: While technology accelerates change, Tobaccowala underscores the importance of human-centric work. Technology should enhance our roles, not replace them. Empathy, creativity, and human connection remain irreplaceable assets in the workplace.
INSIGHTFUL EXAMPLE
Purpose in Unexpected Places
Tobaccowala points to Unilever’s “Sustainable Living Plan” as a model of embedding purpose into everyday work. By connecting employees’ roles to impactful sustainability goals—like reducing waste and improving community health—Unilever transformed routine tasks into purpose-driven work that resonates on a personal level.
This approach has not only helped Unilever attract top talent but also boosted employee engagement by 50% and delivered measurable sustainability results. It demonstrates that even large, established companies can redefine work through purpose, making it a powerful tool for engagement and success.
A QUOTE TO REMEMBER
Flexibility: The New Workplace Essential
"Flexibility in the workplace is no longer a perk—it’s the bridge to greater loyalty and innovation."
BOOK FACTS
Rethinking Work
Publication date: February 4, 2025
Print length: 304 pages
Listening length: 7:00
Ratings: Not yet available
Daily News for Curious Minds
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DID YOU KNOW?
Shifting Work Trends at a Glance
Flexible Work Options: A study from Stanford University shows that companies offering flexible work options experience a 30% increase in employee retention.
Purpose-Driven Employees: According to a Gallup poll, employees who find purpose in their work are three times more likely to be engaged.
Human-Centered Technology: Research from Deloitte found that organizations prioritizing empathy and human-centered tech report 20% higher innovation rates.
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