Build for Tomorrow

An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career by Jason Feifer

What if change wasn’t something to fear but an opportunity to create something better?

In Build for Tomorrow, Jason Feifer provides a practical guide to navigating change with confidence. Drawing from innovators and visionaries, he shows how to embrace uncertainty, adapt to new realities, and turn disruption into opportunity in your career, relationships, and personal growth.

This book was hand-picked by our friend Jenny Wood, an author who helps people get what they want unapologetically.

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SMARTEST TAKEAWAYS
Turn Change Into Opportunity

1️⃣ Stop Resisting Change: Feifer explains that our initial resistance to change often stems from fear of the unknown. By reframing change as an opportunity, we can approach it with curiosity and creativity.

2️⃣ Embrace the “New Next”: Instead of longing for the way things were, focus on what could come next. Feifer emphasizes the importance of adaptability in shaping the future you want.

3️⃣ Experiment with Small Wins: Change doesn’t have to be overwhelming. Feifer encourages taking small, intentional steps to test new ideas and build momentum toward larger goals.

Jason Feifer, author of ‘Build for Tomorrow’

INSIGHTFUL EXAMPLE
Innovation Born from Necessity

Feifer shares the story of a small bakery that faced closure when a major supplier shut down unexpectedly. Instead of giving up, the owners pivoted by experimenting with local ingredients and creating a unique product line that resonated with their community.

This bold adaptation not only saved their business but also transformed it into a regional sensation. The story highlights Feifer’s core idea: change, though uncomfortable, often forces innovation that leads to surprising success.

A QUOTE TO REMEMBER
Take Control of Your Future

“The future isn’t something that happens to you; it’s something you build.”

Jason Feifer, Build for Tomorrow

BOOK FACTS
Build for Tomorrow

  • Publication date: September 6, 2022

  • Print length: 272 pages

  • Listening length: 7:46

  • Ratings: 4.7 Amazon, 4.0 Goodreads

JENNY’S EXCLUSIVE NO-BS GUIDE
8 strategies & scripts to get promoted

This value-packed cheat sheet includes actionable tips to:

 Ace performance reviews: Show results with clear, impact-driven bullets.
 Tastefully self-promote: Nail weekly updates and 1:1s with your boss.
 Communicate with conviction: Show your value & ask for what you want.
 Influence the right people: Boost visibility on projects that matter.
 Say no to time-wasters: Focus on work that actually gets you promoted.

THE A16Z PODCAST
6 Frameworks for Understanding Change

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